The beginning
2006
Founded in Taoyuan
Steven Ko founds O'right with one belief — beauty should learn from nature and cherish all life on Earth.
Steven Ko - Founder
The soul of the brand
Botanical science / Circular beauty / Carbon-neutral
Where beauty learns from the Earth.
O'right is a premium Taiwanese beauty brand built on a simple belief — that beauty should learn from nature and cherish all life on Earth. Plant-powered formulas, circular packaging, and a zero-carbon promise, crafted in Taoyuan since 2006.
2006
Founded in Taoyuan
0 CO₂
Neutral since 2020
±R
Circular design plan
Sustainable beauty
Est. 2006
( 01 ) — The origin
It began with a question no one was asking.
In 2006, in Taoyuan, founder Steven Ko started O'right after losing both parents to illness — determined to reduce chemical exposure and build a gentler kind of beauty. The O in the name is the Earth itself; said aloud, O'right sounds like all right — a quiet reassurance that care for yourself and care for the planet can be one gesture.
We know what kind of shampoo consumers want — but what does the river expect from us?
Steven Ko, founder & chairman
That question still decides everything — which botanicals are grown, how formulas are pressed, what each bottle becomes after its first life.
( 02 ) — What we believe
Quiet principles. Lasting impact.
Our philosophy is simple: every detail should do less harm and more good. Six principles, applied without exception.
№ 01
Effective without excess
Premium performance with nothing decorative — every ingredient earns its place in the formula.
№ 02
Purpose, not decoration
Botanicals are chosen for their role in the ritual — cleansing, balancing, strengthening, calming, restoring.
№ 03
Designed for the next life
Every package is conceived with what happens after — recycled, refilled, returned to soil.
№ 04
Nature with science
Botanical intelligence, verified — natural never means vague. Formulas are tested, refined, proven.
№ 05
Built in, not bolted on
Sustainability is the operating model, not a marketing claim — measured in scopes, not slogans.
№ 06
Calm, conscious ritual
Daily care should feel quiet and considered — beauty that reassures rather than shouts.
( 03 ) — The source
An island of botanicals, precision and renewal.
Everything we make carries the landscape it came from.
Pinglin — tea fields
24.93° N, 121.78° E
Dawn-plucked camellia sinensis, pressed the same day
Nantou — bamboo forests
23.91° N, 120.68° E
Moso culms, hand-turned into the cap on every bottle
Taoyuan — green HQ
24.86° N, 121.21° E
Asia's first GMP-certified green cosmetics plant
( 04 ) — The journey
Designed to leave less behind
( drag / scroll )
World first
2018
The renewable pump
The world's first PCR pump launches — cutting pump carbon by 83.7% and proving circularity at component level.
world’s first renewable plastic pump
Validated
2020
Carbon-neutral, brand-wide
Scope 1, 2 and 3 emissions validated carbon-neutral — every product, every year since, under ISO 14064-1.
For the bear, and the river
RE100
2022
130% renewable reserve
Green energy reserves reach 130% of consumption — the Green HQ powered by its own sun and wind.
Rooftop solar, Longtan
The commitment
2025
100% renewable energy
The RE100 pledge fulfilled — beauty made entirely on renewable energy, with the next circle already drawn.
Wind above the HQ
( 05 ) — Circular beauty
Every bottle is considered beyond its first use.
The ±R Plan — Respect, Respond, Revive, Refill, Reduce, Reuse — turns packaging into a cycle instead of a destination. Powered by the sun and wind above our own roof.
100% PCR bottles
Post-consumer recycled plastic, no virgin fossil material
−66.29% CO₂e
World-first renewable pump
Launched 2018 — the pump remanufactured, not discarded
−83.7% CO₂e
Recoffee caffeine care
Recovered grounds reborn — about six cups in every bottle
≈ 6 cups
Bamboo caps, compostable
Hand-turned Moso bamboo — the cap that returns to soil
→ soil
( 06 ) — Craft
Made with quiet precision.
Between the hands that turn each bamboo cap and the lab that verifies every formula, there is one shared discipline: care, repeated daily.
Asia's first GMP-certified green cosmetics plant, run on 100% green energy — where botanical intelligence becomes ritual.
01
Origin
Rooted in Taiwan's landscapes and crafted with local precision.
02
Purpose
Every ingredient is chosen for function, not decoration.
03
Return
Every packaging choice considers what happens next.
Proof, not promises
Together, greener
A ritual for today,
designed for tomorrow.
Beauty with a lighter footprint — begin with one conscious formula.
