R&D Philosophy

Our Clean Promise to You and Earth

When you enter the green world of O'right, you'll find that we have never been just a hair and skin care company, but a brand dedicated to giving people, society and the environment the best care they deserve.

As the transparency trend builds momentum in the beauty industry, we believe in taking responsibility for the health and wellbeing of our consumers by submitting full disclosure.

Clean green beauty — our promise to you.

16
High-Risk Substances Excluded

The world's greenest shampoo, free from 16 high-risk substances.

What We Exclude & Why

Every ingredient matters

Free

Formaldehyde

  • Potential carcinogen
  • Allergic rashes
  • Vomiting, diarrhea, and asthma in severe cases
Free

Gluten

  • Digestive discomfort
  • Allergic rashes
Free

Ethylene Oxide (EO) Derivatives

  • Potential carcinogen
  • Skin and respiratory allergies
Free

Non-Reef Friendly UV Filters

  • Water pollution
  • Reef damage
  • Marine ecosystems destruction
Free

Phthalates

  • Potential carcinogen
  • Endocrine disorder
  • May affect reproductive ability
Free

Sulfates Surfactant (SLS, SLES)

  • Common in low-cost cleansing products
  • Risk of skin irritation
  • May damage the stratum corneum
Free

High-Risk Preservatives (MI, MCI, Triclosan)

  • Skin irritation
  • Allergic rashes
  • Triclosan may cause drug resistance
Free

Environmental Hormones (NP)

  • Potential carcinogen
  • Endocrine disorder
  • Reproductive ability affected
Free

Glyoxylic Acid

  • Acute kidney failure
  • Warned or banned by several countries
Free

Paraphenylenediamine Derivatives

  • Allergic rashes
  • Breathing difficulty in severe cases
Free

Artificial Colorant

  • Allergic rashes
  • No contribution to product functionality
Free

Plastic Microbeads & Pearlescent Agents

  • Difficult to decompose
  • Endocrine disorder
  • Immune system disorder
Free

EDTA (Ethylene Diamine Tetraacetic Acid)

  • Not easily degradable
  • Dissolves heavy metals from sediments
Vegan

Animal-Derived Ingredients

  • Increased carbon emission
  • Climate change aggravation
  • Risk of mad cow disease
Free

Thickeners (DEA)

  • Potential carcinogen
  • Banned under California law
Free

Coal Tar & Zinc Pyrithione

  • Potential carcinogen
  • High toxicity to aquatic organisms
  • Banned under EU regulations