Privacy Policy

O'right Thailand ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information in accordance with Thailand's Personal Data Protection Act (PDPA), B.E. 2562 (2019).

1. Information We Collect

We collect the following types of personal data when you interact with our website or make a purchase:

  • Identity data: Name, surname
  • Contact data: Email address, phone number, shipping address
  • Transaction data: Order history, payment method details (processed securely by our payment providers)
  • Technical data: IP address, browser type, device information, cookies
  • Communication data: Your messages to us via email or contact forms

2. How We Use Your Data

We use your personal data for the following purposes:

  • Processing and fulfilling your orders
  • Communicating order updates and shipping notifications
  • Responding to your inquiries and providing customer support
  • Improving our website, products, and services
  • Sending marketing communications (only with your explicit consent)
  • Complying with legal obligations

3. Legal Basis for Processing

Under the PDPA, we process your data based on:

  • Contractual necessity: To fulfill your orders and provide services you have requested
  • Consent: For marketing communications and non-essential cookies
  • Legitimate interest: To improve our services and prevent fraud
  • Legal obligation: To comply with Thai tax and commercial regulations

4. Data Sharing

We do not sell your personal data. We may share your data with:

  • Shipping providers to deliver your orders
  • Payment processors to complete transactions securely
  • Shopify as our e-commerce platform provider
  • Government authorities when required by law

All third-party service providers are required to handle your data in compliance with applicable data protection laws.

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, or as required by Thai law. Transaction records are retained in accordance with Thai tax and accounting regulations.

6. Your Rights Under the PDPA

You have the following rights regarding your personal data:

  • Right of access: Request a copy of the data we hold about you
  • Right to rectification: Request correction of inaccurate data
  • Right to erasure: Request deletion of your data (subject to legal requirements)
  • Right to restrict processing: Request that we limit how we use your data
  • Right to data portability: Request your data in a structured, machine-readable format
  • Right to withdraw consent: Withdraw consent for marketing communications at any time
  • Right to object: Object to processing based on legitimate interest

To exercise any of these rights, contact us at info@oright.co.th. We will respond within 30 days.

7. Cookies

Our website uses cookies to enhance your browsing experience, analyze site traffic, and support marketing efforts. You can manage your cookie preferences through your browser settings. Essential cookies required for the website to function cannot be disabled.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. All transactions are processed through secure, encrypted connections.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights: