https://drive.google.com/file/d/1S7dPKaQHs6BXyAaptGEttPjb1ygut5_Y/view
O'right Sustainable Beauty Initiatives and Achievements
O'right positions itself as a leader in sustainable beauty, emphasizing that personal carbon emissions are the final piece of the sustainability puzzle. The company's holistic approach to sustainability, pioneered since 2011 with the world's first carbon-neutral shampoo, includes:
- Sustainable raw materials
- Circular-conscious packaging
- 100% renewable energy usage
- Zero-waste water manufacturing processes
- Optimized green supply chains
Awards and Recognition
O'right has received numerous prestigious international awards:
- Reuters' 2024 Global Sustainability Awards: Winner of the "Net Zero Transformation Award".
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2024 Sustainable Beauty Awards (Paris): Gold Winner for Sustainable Packaging and highly praised in the Sustainability Pioneer category, for the Bio Sustainable Beauty collaboration with FamilyMart.
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Taiwan Excellence Awards: O'right's Moringa Foaming Hand Wash won the Silver Award, marking its tenth consecutive year winning this award.
- Good Design Award: Recognized for the O'right | PRO Green Salon Movement.
Circular Economy and Cross-Industry Collaboration
O'right partnered with FamilyMart to launch the industry's first "In-Store Product Circular Economy" model:
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Coffee Grounds: Recycled coffee grounds from FamilyMart's Let's Café are transformed into high-purity caffeine, a key active ingredient in the Bio sustainable beauty series.
- Milk Bottles: Used milk bottles are repurposed into 100% PCR (post-consumer recycled) plastic for product packaging, with each bottle recycled into five Bio Coffee Extract bottles.
Environmental Education
O'right promotes environmental awareness through the Melting Greenland initiative:
- An environmental documentary and book, which document a 23-day expedition across Greenland.
- The documentary's 11-minute highlight has been presented at the United Nations General Assembly (UNGA77) Climate Week, COP28, and The Economist Sustainability Forum.
- The initiative includes public screenings and a Sustainable Book Donation Initiative.
Green Products
The document highlights several green products:
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O'right Toothpaste N° Zero: 100% natural, including variants like Black Bean Gum Care Toothpaste and Milk Thistle Whitening Toothpaste.
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Caffeine Collection (Scalp Revitalizer): Proven by Swiss SGS verification to strengthen hair roots and repair the scalp, containing only natural caffeine.
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Hand Creams: Includes Green Tea Hand Cream, Beauty Ferment Hand Cream, and Wild Rose Hand Cream.
