100% PCR bottles, the world-first renewable pump, and a wall of bottles reborn.
A bottle should not end at the bin. Ours are designed so that empty is just another beginning.
Post-consumer recycled plastic keeps material in use and out of landfill. Each recovered bottle becomes the next, again and again.
Even the parts no one thinks about, the pump, the cap, the print, are chosen to be recoverable. A wall of bottles, reborn, is the clearest picture of what circular really means.
Beyond the checklist: designing packaging that becomes the next bottle, not waste.
O'right's 2026 Newspaper, “Sustainable Beauty”, gathers the year's milestones: the Reuters double win, 6 million plastic bottles prevented, the 16 Free standard, and the world's first ISO 14068-1 carbon-neutral product. Read or download the full issue.
Kimpton Maa-Lai Bangkok becomes the first hotel to bring in O'right, the world's first certified net-zero beauty brand, for its in-room amenities. Over two years the magnolia-scented, 100% PCR amenity programme offsets 347,875 kg of carbon, equal to a year's absorption by 31,626 trees. Originally published by AM3NITY.
Take 15% off your first order, and be first to know when something new arrives.
