Toothpaste

O’right Toothpaste Nº Zero

A sustainable plant-infused experience

Green Algae Certified Organic Certified Organic Certified Organic USDA Biobased USDA Biobased USDA Biobased Vegan Vegan Vegan Gluten Free Gluten Free Gluten Free Non-GMO Non-GMO Non-GMO Cruelty-Free Cruelty-Free Cruelty-Free Zero CO₂ Zero CO₂ Zero CO₂
Size
View the ritual
Free shipping over ฿3,500
Dispatched in 1-3 business days from Bangkok
Recyclable packaging
( 01 ) — What it does

What this formula does

01

Ultra-low abrasivity (RDA 11) protects tooth enamel

02

Gently removes stains and restores natural whiteness

03

Supports healthy teeth and gums and fights plaque

04

Refreshing rosemary, star anise, clove and spearmint blend

05

100% USDA Biobased and carbon-neutral

The ingredient behind the ritual

Green Algae

Green algae paired with sustainable wood cellulose for gentle, naturally derived whole-mouth care.

Botanical
Chlorella
Origin
Cultivated algae
Role
Gentle whole-mouth care
Verified
Vegan · carbon-neutral
Open the ingredient archive
+ + + +
At first lightspecimen 01
Plant-based by design

The reason behind sustainable wood powder

Food-grade plant ingredient

We prioritise food-grade, plant-based ingredients and keep anything that could harm the body well away. Your health and safety come first.

River-friendly ingredient

100% dissolves in water. A greener way to care for teeth and gums, and for the earth.

Sustainable forest management

Wood sourced in line with FSC standards, protecting forests and supporting sustainable growth.

Many people cannot start the day without coffee. It can wake you up, but it can also stain your teeth, and so can tea and curry. Sustainable wood powder gently lifts surface stains for healthier teeth and gums, and a more confident smile.

Embracing the tooth like a soft, lush fabric

Wood powder turns soft when blended with water, gently lifting stains without harming enamel. Conventional abrasives such as calcium carbonate and silica are harder and can wear enamel over time.

360 degree cleanse

Formulated with wood powder in a range of particle sizes, so every surface of the tooth, and the gumline, is cleaned. Nothing missed.

O'right Toothpaste elements: brighter teeth and smile, fresher breath, healthier teeth and gums
O'right Toothpaste Nº Zero, sustainable plant-based natural toothpaste
Wood-powder cleanfig. 04
( 03 ) — The senses

Taste & feel

Texture
Smooth, low-foam paste
Flavour
Rosemary, star anise, clove, spearmint
Finish
Cool, clean and fresh
Abrasivity
RDA 11, enamel-safe
Use
Twice daily, ages 3+
Two slow minutesfig. 05
How to use

The daily ritual

01
Pea-size
Apply a pea-sized amount to a soft brush.
02
Brush
Brush gently for two minutes.
03
Rinse
Rinse well. Use morning and night.
Complete the ritual
( 05 ) — Is it for you

A considered choice

Best for
Daily natural oral care
Families - suitable for ages 3 and up
Removing stains without harming enamel
Anyone choosing plant-based, biobased beauty
Pair with
A soft-bristled or bamboo toothbrush
The reusable ANCO stainless-steel tube squeezer
Look elsewhere if
You prefer a high-foam conventional paste
You need a specialist medicated formula
O'right Toothpaste No Zero recyclable aluminium tube
( 06 ) — Designed beyond the formula

Every detail considered.

The recyclable aluminium tube and PE cap are made to be recovered and remade, paired with the reusable ANCO stainless-steel tube squeezer so nothing goes to waste. 100% USDA Biobased and carbon-neutral, validated under ISO 14064-1.

100%
USDA Biobased
Recyclable
Aluminium tube + PE cap
0 CO₂
Carbon-neutral
Our circular design
( 07 ) — The details

Everything, on the record

A groundbreaking sustainable toothpaste that replaces traditional abrasives with sustainable wood cellulose for an ultra-gentle clean. Its patented wood-powder structure achieves a low abrasivity of just RDA 11 (verified by Intertek), polishing away stains and restoring natural whiteness without damaging tooth enamel.

The signature green colour comes from 3 billion chlorella cells. Totara, beech and Indian soapberry extracts help clean teeth, support healthy gums and fight plaque and tartar, while rosemary, star anise, clove and spearmint essential oils keep breath fresh. 100% USDA Biobased and carbon-neutral. Suitable for ages 3 and above.

Key Benefits

✔ Ultra-low abrasivity (RDA 11) protects tooth enamel
✔ Gently removes stains and restores natural whiteness
✔ Supports healthy teeth and gums and fights plaque
✔ Refreshing rosemary, star anise, clove and spearmint blend
✔ 100% USDA Biobased and carbon-neutral
Sustainable Wood Cellulose: Replaces traditional harsh abrasives with a gentle, plant-derived polishing agent that lifts stains while protecting tooth enamel. Patented for its unique wood-powder structure.

Chlorella (3 Billion Cells): A freshwater green algae that gives the toothpaste its natural green colour, part of a plant-infused formula.

Totara Extract: Helps clean teeth and maintain healthy teeth and gums.

Beech Extract: Helps restore teeth to their natural glory.

Indian Soapberry Extract: A natural cleansing botanical that helps fight plaque and tartar and keep breath fresh and clean.

Essential Oil Blend: Rosemary, star anise, clove and spearmint essential oils for a fresh, clean finish.
Apply a pea-sized amount to a soft-bristled toothbrush. Brush gently for 2 minutes. Rinse. Use twice daily. Suitable for ages 3 and above.

Packaged in a recyclable aluminium tube with a recyclable PE cap, paired with the reusable ANCO stainless-steel tube squeezer so every last bit is used. 100% USDA Biobased and carbon-neutral across Scope 1, 2 and 3, validated under ISO 14064-1, and made on 100% green energy at Asia's first GMP-certified green cosmetics plant in Taoyuan.

Free shipping over ฿3,500, delivered across Thailand. Orders are dispatched within 1-3 business days and typically arrive within 3-5. All sales are final on personal care products; if your order arrives damaged, incorrect or not at all, contact us within 7 days at info@oright.co.th and we will make it right.

( 08 ) — Loved for balance
4.5
Based on 22 reviews
A wooden jetty on Sun Moon Lake, Nantou, Taiwan
Rooted in Taiwan · made for daily renewal

Begin with balance.

A cleaner ritual for you and the Earth, begin with one bottle.